1940's research on fashion

  • 1940 nylon came on to the market
  • 1941 Japanese attack pearl harbour.
  • 1942 t-shirt introduced
  • 1945 US drops atomic bomb on Hiroshima and Nagasaki.
  • 1945 Hitler commits suicide and the war is over.
  • 1945 Bikinis were introduced.
  • 1948 apartheid began.
  • Due to the shortage of the textiles it was easier to make shorter skirts and dresses as less material was needed.
  • Skirts were straight and blouses were plain. Women wore one colour as it was easier to match with other items.
  • Tops featured bows at the front neckline with puffy sleeves. The peter pan collar was introduced 
  • Christian Dior was the designer of the decade. He changed the boyish fashion into a more romantic and softer one. It was nicknamed ‘the new look’
  • Pin up girls were very popular with the introduction of the bikini and the new era laundry.